The Shoes Story (positive thinking, negative thinking, attitude, perspective, mindset)

You will perhaps have heard this very old story illustrating the difference between positive thinking and negative thinking.

Many years ago two salesmen were sent by a British shoe manufacturer to Africa to investigate and report back on market potential.

The first salesman reported back, "There is no potential here - nobody wears shoes."

The second salesman reported back, "There is massive potential here - nobody wears shoes."

This simple short story provides one of the best examples of how a single situation may be viewed in two quite different ways - negatively or positively.

We could explain this also in terms of seeing a situation's problems and disadvantages, instead of its opportunities and benefits.

When telling this story its impact is increased by using exactly the same form of words (e.g., "nobody wears shoes") in each salesman's report. This emphasises that two quite different interpretations are made of a single situation.